NISSAN ProPILOT - "Intelligent Parking Chair"

TBWA\HAKUHODO

TBWA\HAKUHODO Tokyo, Giappone

Premi

7066

Marca: NISSAN ProPILOT
Paese: Giappone

Cliente: Nissan Motor Corp.

Titolo	Intelligent Parking Chair
Brief	Imagine being able to arrange every chair in your office with a single clap of your hands. After a big meeting? CLAP – every chair in the conference room tucks neatly back into place. The last person leaving the office? CLAP – chairs tidy up in mere seconds. Is this the newest robot coming to an office near you? No, just a clever stunt designed by Nissan to promote its new intelligent parking assist technology.
Agenzia	TBWA\HAKUHODO
Campagna	ProPILOT CHAIR
Cliente	Nissan Motor Corp.
Marca	NISSAN ProPILOT
Posted	Novembre 2016
Settore	Automobili/Motoveicoli
Trama	Intelligent Park Assist is nissan's technology that helps drivers to park by automatic steering.It automatically operates the steering, leaving the driver free to concentrate on operating the accelerator and brakes and checking the surroundings. The system utilizes footage from the Around View Monitor, which gives drivers a virtual bird’s-eye view of the vehicle, allowing drivers to more easily park their vehicles.
Tipo di Media	Web Film
Chief Creative Officer	Kazoo Sato
Creative Director	Takahiro Hosoda
Copywriter	Tetsuya Umeda
Art Director	Takaya Masuda
Agency Producer	Hirotaka Fukatsu
Agency Producer	Kaoru Otani
Account Director	Yoshiki Okayasu
Account Director	Akihiro Okamoto
Account Executive	Kentaro Ito
Account Executive	Mari Nakasu
Casa di Produzione	TYO INC
Director	Masato Goto
Production Company Producer	Hideaki Hamatani
Production Company Producer	Kenichi Shimada
Cinematografia	Syuhei Onaga
Production Manager	Ayako Ogawa
Production Manager	Daisuke Murayama
Digital Production	BIRDMAN INC.
Interactive Director	Takuro Ito
Production Manager	Akane Inada