Mentos - "Mentos® Fresh Talent (Film)"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Francia

188

Marca: Mentos
Paese: Francia

Cliente: Perfetti Van Melle

Titolo	Mentos® Fresh Talent (Film)
Agenzia	DENTSU CREATIVE
Campagna	Mentos Fresh Talent
Cliente	Perfetti Van Melle
Marca	Mentos
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Candies
Slogan	Mentos révèle la fraîcheur des artistes de demain
Trama	To re-engage the younger generation with Mentos, the iconic brand of freshness, we have launched a music label, Fresh Talent. The label reveals the freshness of unknown young artists and helps them emerge. In partnership with music reference Spotify, using their data, we identified 4 promising young artists from hundreds of profiles, with very few streams but great potential. As a music label, we revealed their talent and put them in the spotlight: music production, style, art direction, script, photos, interviews. We launched their very first video clip and put them on YouTube, Instagram and TikTok.
Tipo di Media	Case Study
Lunghezza	130 seconds
Agency Contribution	Dentsu X
Executive Creative Director	Sébastien Zanini
Deputy Managing Director	Sébastien Zanini
Chief Executive Officer (CEO)	Cécile Bitoun
Deputy Managing Director	Amélie Ozouf
Deputy Managing Director	Jenny MONTEIRO
Strategic Planning Director	Alexandra Servant-Rony
Producer	Dorian Salort
Managing Director	Nathael Duboc
General Manager	Nathael Duboc
Director	Liswaya
Art Director	Benoit DELDIQUE
Copywriter	Sacha Baroukh
Project Manager	Mathilde Roux
Account Executive	Caroline DE ABREU
Head of Production	Anthony RATON
Grade	Romain Loiseau
Project Manager	Sonia Fadel
Sound Producer	Lisa Chaumont
Head of Production	Sébastien Cosset
Production Manager	Sébastien Cosset
Advertising Manager	Lila Mouhoubi
Marketing Director	Sonia Depoilly
Chief Executive Officer (CEO)	Cécile Bitoun
MOTION DESIGN	Priveen AMIRTHALINGAM
Strategic Planner	Zoé Delmere
Chief Executive Officer (CEO)	Véronique Margerit
Managing Partner	Sylvie Le Clech
Consultant	Olivier Carne
Consultant	Joffrey Dutto
Consultant	Laure-Anne Thebia
Production Assistant	Laura Giovanonni
Assistant Director	Naïma Ometak
Direttore della fotografia	Juanjo L.Salazar
Post Production	Céline Séné
Editor	Richard Guyot
Casa di Produzione	Blackbox
Post Production	Back Up
Audio Post Production	The Mixmen
Sound Track	The Mixmen