Century 21 - "New City"

MullenLowe U.S.

MullenLowe U.S. Boston, Stati Uniti

2839

Titolo	New City
Agenzia	MullenLowe U.S.
Campagna	Moved by Moving
Cliente	Century 21
Marca	Century 21
Data di Prima Diffusione/Publicazione	2015 / 4
Settore	Settore immobiliario
Slogan	Moved by Moving
Trama	When you're moving, you're so beset by cardboard boxes that your life might as well be made of them. And now, Century 21's new ad campaign actually is.
Filosofia	The new stop-motion campaign from Mullen uses cardboard cutouts to tell three stories about the travails of relocation. In the first ad, an emo cardboard kid in a red cap gets all broke up when his cardboard dad tells him they're moving from one cardboard house to a bigger cardboard house. Luckily, there's a cardboard real estate broker with a sunny yellow scarf to introduce the kid to another kid, with a blue cap. In the second spot, a Century 21 agent saves the day by showing an elderly man who's just moved to the city that there's a nearby park where he can go hang out with the birds, without having to worrying about his lovely wife driving her boat of a car into the bushes. The third spot manages a sideways dig at the enemy of real estate brokers everywhere—Craigslist—labeled not entirely inaccurately here as Creepslist. But the yellow-garnished hero helps a young single woman meet the rather fantastical criteria of a place that's not infested by rats and has a roof with a view of red-hatted water towers (apparently enough to make the young woman cry).
Tipo di Media	Televisione
Lunghezza	77 seconds
Creative Director	Jon Ruby