The North Face - "TNF10000 Reasons to Get Back to Trail"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, Cina

3457

Marca: The North Face
Paese: Cina

Cliente: The North Face

Titolo	TNF10000 Reasons to Get Back to Trail
Agenzia	FRED & FARID Shanghai
Campagna	TNF10000 Reasons to Get Back to Trail
Cliente	The North Face
Marca	The North Face
Data di Prima Diffusione/Publicazione	2023 / 7
Settore	Abbigliamento sportivo
Problema	THE NORTH FACE and FRED & FARID Shanghai use AI's Potential to turn 100 reasons into 10 000 ones to go back to trail Shanghai, China - Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature's beauty. In response, The North Face and FRED & FARID Shanghai launched "TNF10000 Reasons to Get Back to Trail," a campaign aimed at reigniting the spirit of outdoor exploration. Leveraging ChatGPT and Midjourney, the campaign generates 10,000 reasons to hit the trail, sparking a widespread desire to reconnect with nature. As the nation emerges from lockdown in early 2023, FRED & FARID Shanghai and The North Face have successfully launched "TNF100 Reasons to get back to trail" campaign to promote TNF100, the iconic 100km ultra trail race, after a 3-year hiatus. The campaign used a captivating 5-minute film, a massive billboard in the heart of Shanghai, and a series of posters to encourage people to venture outdoors and embrace the natural world. In response to the campaign, thousands of Chinese enthusiasts shared their own personal reasons for hitting the trails. But to further fuel this spirit of exploration, The North Face and FRED & FARID Shanghai asked, "How much further can we go?".
Tipo di Media	Web Film
Lunghezza	146 seconds
Chief Creative Officer	Fred & Farid
Executive Creative Director	Feng Huang
Group Creative Director	Adrien Goris
Creative Group Head	Billy Liao
Art Director	Billy Liao
Agency supervisor	Paul Lin
Agency supervisor	Quinn Jiang
Agency supervisor	Jenny Wei
Agency Producer	Charles Renard
Producer	Charles Renard
Copywriter	Peilin Guo
Copywriter	Miranda Han
Executive Producer	Charles Renard
Editor	Kai Yuan
Sound Design Company	Ker Sound