Neil Barrie
Co-Founder and Managing Partner at TwentyFirstCenturyBrand
San Francisco, Stati Uniti
TitoloInterviews from Hell
Agenzia
Campagna Interviews from Hell
Cliente Kendall Tarrant
Marca Kendall Tarrant
PostedAprile 2005
Settore Comunicazione Istituzionale
Trama Kendall Tarrant, the UK's leading headhunter for above-the-line advertising recruitment, sought a microsite to launch its integrated department. The 'Interviews from Hell' microsite, featured six films of extremely unsuitable candidates to highlight the end line, that "It's not just the people we put in front of you. It's the people we don't." Initially, the site generated traffic simply from word-of-mouth among clients who shared it with friends and co-workers in the industry. This informal, viral distribution was followed by a database-driven email message distribution.
Tipo di Media Interattivo
Market Regno Unito
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Copywriter
Designer
Designer
Designer
Designer
Director
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Producer
Producer

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