Bridgestone - "The Lane Change Song"

Serviceplan Middle East

Serviceplan Middle East Dubai, Emirati Arabi

1556

Questo spot fa parte della collezione ACT Responsible

Marca: Bridgestone
Paese: Emirati Arabi

Cliente: Bridgestone MEA

Titolo	The Lane Change Song
Agenzia	Serviceplan Middle East
Campagna	The Lane Change Song
Cliente	Bridgestone MEA
Marca	Bridgestone
Data di Prima Diffusione/Publicazione	2023 / 5
Settore	Tires, Accessories, Oil, Petrol, Gasoline
Filosofia	Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. To demonstrate the futility and dangers of carelessly switching lanes, Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock: 'The Lane Change Song'. By synchronizing its broadcast across the UAE's leading channels, listeners found themselves unable to escape this PSA by changing channels, just as they are unable to escape traffic by changing lanes. This catchy pop-rock song was produced in three languages and was simultaneously aired on seven radio channels. The launch coincided with the United Nations Global Road Safety Week, aligning with Bridgestone's commitment to road safety through its Road Safety initiative. 'The Lane Change Song' serves as an engaging and memorable way to remind individuals about the importance of responsible driving and the risks associated with reckless lane changes. By leveraging the power of radio, Bridgestone MEA and Serviceplan ME hope to foster safer road practices and contribute to the global efforts in making our roads safer for everyone. With the launch of the initiative, Bridgestone asserts that lane changes are one of the major factors for accidents on the UAE’s highways and emphasises the importance of maintaining road safety for reliable mobility systems. The mobility solutions provider considers it their responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. In line with this objective, the new initiative promises to raise road safety and assure community wellbeing, while also upholding Bridgestone's E8 commitment.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	185 seconds
Managing Director	Natalie Shardan
Global Chief Creative Officer	Alex Schill
Chief Creative Officer	Akhilesh Bagri
Creative Director	Andre Couto
Creative Director	Saleh Elghatit
Business Director	Vineeta Vasisht
Associate Creative Director	Daniel Zacatenco
Art Director	Kenneth Barnes
Art Director	Kunal Gagwani
Art Director	Yasir Ali Baloshi
Copywriter	Zein Sadedin
Copywriter	Aashna Gopalkrishnan
Copywriter	Nehal Salah
Account Manager	Laith Alemailat
Agency Producer	Geetika Sood
International Communications Officer	Lee Sharrock
Media Agency	Mediaplus Middle East
Managing Partner	Azhar Siddiqui
General Manager	Charbel Jreijiri
Media Manager	Tareq Almasri
PR Agency	Orient Planet
PR Regional Director	Eyad Zeidan
Senior PR executive	Adrija Bhowmick
Advertising Manager	Khalid Qureshi
Advertising Manager	Smita Bhardwaj
Studio	Sonido Antro
Vocalist	Chilla Lynn
Music Director	Lucas Duque
Music Producer	Mateus Latge
Project Manager	Vanessa Mayrink
Producer	Rudy Bas
Producer	Rudy Basmadjian
Singer	Ghazal Jawhary
Motion Designer	Felix Hartley
Sales Account Manager	Lena zahalan
Director of Sales	Amiral Farid
Associate Creative Director	Sameer Suri