| Titolo | Proud Parent |
| Agenzia | 360i |
| Campagna | Proud Parent |
| Cliente | Mondelez International |
| Marca | Oreo/Pflag National |
| Data di Prima Diffusione/Publicazione | 2020 / 10 |
| Settore | Biscotti, Pane e sostitutivi |
| Slogan | A loving world starts with a loving home |
| Trama | When The pride parades were canceled due to the pandemic, we didn't let it stop our mission. Together with PFLAG, we sourced and recreated famous signs that proud parents of the past have carried in earlier celebrations. We developed a targeted OOH buy along the abandoned parade routes, and displayed the creative there as well as in an Instagram filter.In October we launched the anchor piece of creative: Proud Parent, a film that tells a story of love, family ties, and authenticity. It highlights the critical role parents and community play in supporting our LGBTQ+ loved ones. The film launched on Twitter on October 9, the same weekend as National Coming Out Day. The film was created in collaboration with the LGBTQ+ community, including casting the lead actors who are a couple in real life, and in the hiring of our Director of Photography, transgender cinematographer Bianca Cline. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Menno Kluin |
| Executive Creative Director | Piper Hickman |
| Executive Creative Director | Michael Schachtner |
| Associate Creative Director | Jenna Zink |
| Associate Creative Director | Michael Palma |
| Art Director | Kushal Birari |
| Copywriter | Lee Koppel |
| Design Director | Brian Gartside |
| Designer | Sophia DelPlato |
| Casa di Produzione | Sanctuary Films |
| Director | Cole Webley |
| Executive Producer | Preston Lee |
| Editing Company | PS260 |
| Editor | Mah Ferraz |
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