Production
at
Sordo
| Titolo | Step Into The Blue Shoes Case Study |
| Agenzia | YoupanquiBBDO |
| Campagna | Step into The Blue Shoes |
| Cliente | Center of Diagnoses and Treatment of Autism Peru |
| Marca | Center of Diagnoses and Treatment of Autism Peru |
| Data di Prima Diffusione/Publicazione | 2016 / 4 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Miguel Leon |
| Creative Director | Renato Farfán |
| Copywriter | Renato Farfán |
| Art Director | Mario Cedron |
| Art Director | Andres Ortiz |
| Designer | Andres Ortiz |
| Account Planner | Daniel Pachecco |
| Executive | Alfredo Echevarria |
| Casa di Produzione | Melmac films |
| Casa di Produzione | Mundano Films |
| Casa di Produzione | Tunche Films |
| Director | Fito torres |
| Direttore della fotografia | Christian Valera |
| Editing and Post-production | Melmac |
| Editing and Post-production | Alberto Valle |
| Gaffer | Julio López |
| Camera Assistant | Danil Massip |
| Lighting | Jose Vasquez |
| Mounting & Post | Jorge Vivanco |
| Producer | Diego Alvarez |
| Audio | Sordo |
| General Producer | Nicolas Pedreros |
| Executive Producer | Natalia Gamarra |
| Miguel Tataje | |
| Luis García | |
| Music | Steve Goulden |
More Work
SEE ALLHappy mum's day
- MARCA:
- AFP Habitat
- AGENZIA:
- McCann Lima
Mother´s day
- MARCA:
- AFP Habitat
- AGENZIA:
- McCann Lima