Director
at
O Menino Grava
| Titolo | Roads Have Stories |
| Titolo (Lingua Originale) | A estrada conta histórias |
| Agenzia | FCB Lisbon |
| Campagna | Roads Have Stories |
| Cliente | FEVR/ACA-M |
| Marca | FEVR |
| Data di Prima Diffusione/Publicazione | 2018 / 11 |
| Prodotto | World Remembrance Day |
| Settore | Road Safety |
| Slogan | Roads have stories. For happy endings, let's improve road safety. |
| Trama | Roads have stories. Not all with happy endings. Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Filosofia | Death and injury from road traffic is a public health problem worldwide. And this story shows how we can lose everything – a whole life – in the blink of an eye. |
| Problema | The campaign was created by FCB Lisbon to FEVR – The European Federation of Road Traffic Victims) to commemorate the World Day of Remembrance for Road Traffic Victims (this year: November 18) and raise awareness to the need of a behavioural change. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Russia, Belgio, Italia, Spagna |
| Più informazioni | https://worlddayofremembrance.org/ |
| Chief Creative Officer | edson athayde |
| Copywriter | edson athayde |
| Copywriter | Victor Afonso |
| Art Director | Diego Tórgo |
| Director | Mário Patrocínio |
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