Budweiser - "America Can"

Jones Knowles Ritchie (JKR) New York, Stati Uniti

3097

Titolo	America Can
Agenzia	Jones Knowles Ritchie (JKR)
Campagna	America
Cliente	Anheuser-Busch
Marca	Budweiser
Data di Prima Diffusione/Publicazione	2016
Settore	Birre
Slogan	America, This Bud’s for You.
Trama	Budweiser is America, America is Budweiser. What better way to commemorate the birth of our country this summer, than to literally hold it in your hand. Replacing the brand name is a bold statement, the only logical option, the name of the mother from which it was born. Throughout the ‘Ameri-can’ design, Budweiser has changed its dress to signal an unwavering ode to the country. A substitution for “The King of Beers” needed to be an equally bold qualifier for America. “E Pluribus Unum” was the solution: “Out of Many, One”, a nod to the states that create our great nation, as well as a comment on Budweiser’s place amongst its competitors. There is only one Bud. The homage continues in totality, from the US in place of the AB medallion and "The Star Spangled Banner” lyrics encircling the creed, to the ‘Indivisible Since 1776’ - the born on date of our land. This summer truly, you can hold America in your hands.
Tipo di Media	Packaging, Branding & Design
Lunghezza	120 seconds
Creative Director	Tosh Hall
Typographer	Ian Brignell
Photographer	Martin Wonnacott