Ailton Henriques
Senior Art Director at BBDO Germany
Dusseldorf, Germania
TitoloCapa Vs. War
Agenzia
Campagna Capa vs War
Cliente Robert Capa Contemporary Photography Centre
Marca Robert Capa Contemporary Photography Center
Data di Prima Diffusione/Publicazione 2024 / 2
Settore Cultura, Tempo libero e Sport
Trama The campaign uses images taken in the last century by the worldwide praised and recognized war photographer Robert Capa, but specifically chooses to show the ones that transcend time and can be mistaken for pictures of ongoing conflicts. It becomes evident how the campaign refers to the beliefs and ideas that the Hungarian photographer had for a world free of war. As once said by Capa himself, "I hope to stay unemployed as a war photographer till the end of my life."
Filosofia Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think.
Tipo di Media Case Study
Lunghezza
Photographer
Advertising Manager
Chief Creative Officer
Executive Creative Director
Art Supervisor
Art Director
Copywriter
Art Director
MOTION DESIGN
Group Director

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