| Titolo | One Accident Is Enough 1 |
| Agenzia | DDB Berlin |
| Campagna | One Accident Is Enough |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Data di Prima Diffusione/Publicazione | 2018 / 4 |
| Settore | Auto Nuove |
| Filosofia | The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse. One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Dennis May |
| Executive Creative Director | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| Art Director | José Filipe Gomes |
| Copywriter | Pedro Lourenço |
| Illustrator | Sebastian Pattis |
| Retoucher | Zé Anderson |
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