Guinness - "Lovely Day for a Guinness"

AMV BBDO

AMV BBDO London, Regno Unito

1292

Marca: Guinness
Paese: Regno Unito

Cliente: Diageo

Titolo	Lovely Day for a Guinness
Agenzia	AMV BBDO
Campagna	Lovely Day for a Guinness
Cliente	Diageo
Marca	Guinness
Data di Prima Diffusione/Publicazione	2022 / 6
Settore	Birre
Filosofia	As the warmer weather sets in across Ireland, GUINNESS has launched a major new ad campaign created by AMV BBDO. Lovely Day For A Guinness plays on the insight that when the sun finally arrives in the temperamental Irish climate, people will go to extreme lengths to make the most of the summer. The film opens with a group of friends moving their pub garden table to chase the elusive summer sun, which turns into a spontaneous adventure across the length and breadth of Ireland. The campaign celebrates the optimistic nature of Irish people and shows viewers that it’s a Lovely Day for a Guinness come rain, hail, or shine! The inspiration for the campaign came from the bubbling of energy across the nation, of the potential of what is to come this summer. From long weekends and outdoor gigs to balmy BBQ’s and impromptu staycays there is a collective sense of seizing the day. Grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of GUINNESS. The work was directed by Molly Burdett at Spindle.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	30 seconds
Market	Irlanda
Post Produzione	Electric Theatre Collective
Media Agency	PHD UK
Advertising Manager	Barry Fitzpatrick
Advertising Manager	Jeanette Levis
Chief Creative Officer	Nicholas Hulley
Chief Creative Officer	Nadja Lassgott
Creative Team	Alicia Cliffe
Creative Team	Laurens Grainger
Planner	Joe Smith
Account Management Team	Nick Andrew
Account Management Team	Alexandra Stanford Smitha
Account Management Team	Elana Murphy
Agency Producer	Kieran Sadler
Casa di Produzione	Spindle
Director	Molly Burdett
Direttore della fotografia	Kate McCullough
Producer	Swifty Hanrahan
Sound Studio	King Lear