| Titolo | First date |
| Agenzia | J. Walter Thompson London |
| Campagna | The Taste of Togetherness |
| Cliente | Mondelez International |
| Marca | Philadephia |
| Data di Prima Diffusione/Publicazione | 2016 / 4 |
| Settore | Formaggio |
| Filosofia | The campaign will leverage Philadelphia’s inherent strengths and heritage of a product which delivers a cool and creamy taste that everyone loves while modernising the messaging and subject matter for its target audience. An audience who love sharing light hearted moments over food, enjoying themselves and don’t want brands to take themselves too seriously. J. Walter Thompson has created a humorous, witty and light hearted campaign featuring three lead female characters; Sofia, Maria and Claudia. |
| Problema | To rekindle the love for Philadelphia by making it relevant to women today in a way that is distinctly Philadelphia. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | Jaspar Shelbourne |
| Creative Team | Senan Lee |
| Creative Team | Pansy Aung |
| Broadcast Producer | Denise Connell |
| Assistant Agency Producer | Edmund Thorn |
| Head Of Planning | Megan Van Someren |
| Account Planner | Jo Scott‐Weston |
| Account Planner | Marina Lindsay‐Brown |
| Chief Executive Officer (CEO) | Toby Hoare |
| Business Director | Shereen Daver |
| Business Director | Gillian Milner |
| Account Manager | Lauren Carlin |
| Account Manager | Morgan Collins |
| Account Manager | Florence Wong |
| Account Executive | Rachel Womersley |
| Project Manager | Caroline Saines |
| Media Planner | Jack Rosevear |
| Agency | J. Walter Thompson Roma SSRL |
| Agency supervisor | Laura Castellazzi |
| Art Director | Loredana Cusatis |
| Copywriter | Anna Mochi Onori |
| Agency Producer | Valeria Della Valle |
| Casa di Produzione | The Family |
More Work
SEE ALLThe Originals
- MARCA:
- Cadbury Dairy Milk
- AGENZIA:
- VCCP
Donate Your Words
- MARCA:
- Cadbury Dairy Milk
- AGENZIA:
- VCCP
First date
- MARCA:
- Philadelphia
- AGENZIA:
- J. Walter Thompson London