International Communications Officer at Serviceplan Group | House of Communication

London , Regno Unito

Abdul Latif Jameel Motors (Toyota) - "Ramadan"

Marca: Abdul Latif Jameel Motors (Toyota)
Paese: Emirati Arabi

Serviceplan Experience

8125

Titolo	Ramadan
Agenzia	Serviceplan Experience
Campagna	Ramadan 2023
Cliente	Abdul Latif Jameel Motors
Marca	Abdul Latif Jameel Motors (Toyota)
Data di Prima Diffusione/Publicazione	2023 / 3
Settore	Auto Nuove
Trama	The film opens with a family member being the first to arrive, setting off a chain of events as other family members call to find out where everyone is and who is bringing what for iftar, and in particular who is responsible for bringing the dates! The good-natured chaos that ensues is relatable to every Saudi family who has organized a large gathering, especially in a new location. What sets this campaign apart is its focus on avoiding cliches that most Ramadan commercials usually feature. The film showcases different characters in different Toyota vehicles, each with unique personalities and quirks, making it relatable to audiences across Saudi Arabia and the region.
Tipo di Media	Televisione
Lunghezza	90 seconds
Managing Partner	Rami Hmadeh
Business Unit Director	Ramy Abdelrehim
Account Manager	Ayman Fouda
Account Manager	Kathleen Angeles
Account Manager	Jessy Elia
Creative Director	Saleh Elghatit
Copywriter	Rana Ahmed
Copywriter	Fatima Sanbaa
Head of Production	Ossama Elrashidy
Communications	Lee Sharrock