Titolo | Survival Billboard - 3 |
Agenzia | McCann London |
Campagna | Survival of the Grittiest |
Cliente | Microsoft |
Marca | Xbox |
Posted | Settembre 2016 |
Settore | Varie |
Trama | To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Creative Director | Sanjiv Mistry |
Creative Director | Jamie Mietz |
Integrated Creative Director | Chad Warner |
Copywriter | Jim Nilsson |
Copywriter | Sanjiv Mistry |
Copywriter | Anja McGuiness |
Art Director | Jacob Bjordal |
Art Director | Jamie Mietz |
Designer | Colin Lee |
Designer | Danny Elliot |
Account Planner | Thomas Keane |
Art Supervisor | Michael Thomason |
Project Manager | Clare Mann |
Production Company Producer | Lois Newcombe |
Production Company Producer | Chris Cartwright |
Executive Producer | Tom McLoughlin |
Business Director | Sailesh Jani |
Account Director | AJ Coyne |
Account Manager | Charlotte Habin |
Account Executive | Charlotte Walters |
Studio Manager | Ellis Faint |
Print Producer | Liam White |
Editor | Andy Tusabe |
Editor | Paul Jenkinson |
Sound Engineer | Tim Sutton |
Sound Engineer | Chris Gilbert |
Artwork | Muhammad Qasim |
Streaming | Attention Seekers |
SFX | Hothouse |
Developer | MRM |
Event | Momentum |
PR Agency | Edelman |
Media Agency | EMT |
Head of Integrated Production | Sergio Lopez |