Nobile - "AKAW"

Saatchi & Saatchi

Saatchi & Saatchi Warsaw, Polonia

5083

Marca: Nobile
Paese: Polonia

Cliente: Nobile

Titolo	AKAW
Agenzia	Saatchi & Saatchi
Campagna	Hang Loose concept
Cliente	Nobile
Marca	Nobile
Data di Prima Diffusione/Publicazione	2017 / 6
Settore	Cultura, Tempo libero e Sport
Trama	The Hang Loose concept was created to encourage wake boarders to find peace by looking inside themselves. Five designs have been created, and they reflect five unique personalities and sets of experiences. When all the prints for each model are combined and placed side by side, they create a unique board design – each of which is simple yet modern and aims to attract a younger target audience through innovative 3D image rendering, fun imagery and a gadget-centric approach. Every board tells a unique story.
Filosofia	The five wooden wakeboard designs all reflect different characteristics, and this is expanded on within the posters: Rubicon BRAH is a story of brotherhood and love of adventure; ALOHA shows a peaceful world of feminine emotions and simplicity; SHAKA tells a story of childhood friendship and imagination; AKAW epic speaks of spectacular adventures and curiosity; and BEE 3 is a tribute to inner freedom and creativity.
Tipo di Media	Stampa e stampati
Creative Director	Michał Pawłowski
Design Director	Rafał Nagiecki
Art Director	Anna Caban
Art Director	Bartosz Morawski
Art Director	Kamil Bugno
Art Director	Rafał Nagiecki
Digital Retoucher	Aleksander Bieronski
Digital Retoucher	Bartosz Morawski
Digital Retoucher	Kamil Bugno
3D Artist	Bartosz Morawski
Copywriter	Marta Fraczek
Account Director	Jakub Krawczyk
Account Supervisor	Anna Borysewicz