| Titolo | Break the algorithm |
| Titolo (Lingua Originale) | Algoritmo |
| Agenzia | BBDO Argentina |
| Campagna | Break the algorithm |
| Cliente | PepsiCo Inc. |
| Marca | Pepsi |
| Data di Prima Diffusione/Publicazione | 2021 / 2 |
| Settore | Soft drinks, acque toniche |
| Trama | In the new, bold and comical Break the Algorithm campaign, Pepsi challenges social media users to step out of the bubble created by the algorithm and try something new. |
| Tipo di Media | Social Media |
| Lunghezza | |
| General Creative Director | Christian Rosli |
| General Creative Director | Joaquin Campins |
| Creative Director | Yago Fandiño |
| Creative Director | Mathias Harbek |
| Art Director | Manuel Fernández De Luca |
| Copywriter | Diego Melfi |
| Brand Lead | María Pía Ithurralde |
| Chief Strategy Officer | Javier Quintero |
| Senior Strategist | Antonella Raffo |
| Head of Data | Silvina Kassardjian |
| Data Analyst | Francisca Balbiani |
| Managing Director | Juan Korman |
| Head of Digital | Lucía Parodi |
| Sr. Content & Media Planner | Victoria Sackmann |
| Director of Production Operations | Anita Pillado |
| Producer | Patricia Abelenda |
| Casa di Produzione | BITT |
| Director | Javier Lourenco |
| Executive Producer | Mariana Motta |
| Still photographer | Nico Klikowsky |
| Production Coordinator | Mariela Falatycki |
| Production Coordinator | Majo Tabares |
| Stills | Pedro Dapello |
| Stills Production Assistant | Coni Buchanan |
| Creative Assistant | Juan Christmann |
| Creative Assistant | Luciano Servino |
| Designer | Alvaro Ortega Bianchi |
| Designer | Gabriel Alomar |
| Retouch Artist | Alvaro Ortega Bianchi |
| Retouch Artist | Gabriel Alomar |
| Motion Graphics | Nicolás Cesani |
| 3D Artist | Leandro Pedrouzo |
| 3D Artist | Jorge Paparas |
| 3D Artist | Gabriel Toledano |
| 3D Artist | Pablo Contento |
| 2D Artist | Julio Azamor |
| 2D Artist | Daniela Fiore |
| Compositing Artist | Guido Ferraro |
| Compositing Artist | Santiago Caffarena |
| Compositing Artist | Juani Lomonaco |
| Editor | Mariela Falatycki |
| Footage | BITT |
| Sound | BAMBA MUSIC |
| Voice Casting | Porta Estudio |
| Voice | Leto Dugatkin |
| Advertising Manager | Nicolás López Marti |
| Advertising Manager | Carlo Espinoza |
| Advertising Manager | Masha Podoshkik |
| Advertising Manager | Sabrina Senior |
More Work
SEE ALLThe Museum of Disinformation
- MARCA:
- Chequeado
- AGENZIA:
- BBDO Argentina
Cimplenavidad
- MARCA:
- Tarjeta Naranja
- AGENZIA:
- BBDO Argentina
Clean Talk
- MARCA:
- Tulipán
- AGENZIA:
- BBDO Argentina
Pepsi Music Underground ENG
- MARCA:
- Pepsi
- AGENZIA:
- BBDO Argentina