Reporters Ohne Grenzen - "Gemma Pörzgen"

DDB Hamburg

DDB Hamburg Hamburg, Germania

5221

Questo spot fa parte della collezione ACT Responsible

Marca: Reporters Ohne Grenzen
Paese: Germania

Cliente: Reporters Without Borders

Titolo	Gemma Pörzgen
Agenzia	DDB Hamburg
Campagna	The Weapen
Cliente	Reporters Without Borders
Marca	Reporters Ohne Grenzen
Data di Prima Diffusione/Publicazione	2016
Settore	Istituzioni/Associazioni
Filosofia	To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects.
Problema	All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.
Tipo di Media	Stampa e stampati
Lunghezza	95 seconds
Managing Director	Fabian Roser
Creative Director	Jan-Hendrik Scholz
Creative Director	Nicolas Schmidt-Fitzner
Art Director	Christian Baur
Copywriter	Thimon Machatzke
Art Director	Eva Schramm
Art Director	Vitali Wachramejew
Art Director	Pascal Rößler
Art Director	Quentin Frémont
Copywriter	Nicolas Berg
Client Services Director	Sönke Bruns
Project Manager	Carolin Sonnenschein
Executive Creative Director	Fabian Roser