Salsa ;
Director at CZAR
Bruxelles, Belgio
TitoloBeautiful Dreamer
Agenzia
Campagna Beautiful Dreamer
Cliente Pfizer
Marca Pfizer
Data di Prima Diffusione/Publicazione 2019 / 7
Settore Farmaceutici/Sanitari
Filosofia FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil—a global agency part of groups Omnicom and ABC—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression.

Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who’s always writing down the dreams she wants to realize. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated.

The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to the Beatles’ 1962 version
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Director
Assistant Director
Direttore della fotografia
Art Director
Executive Director
Executive Producer
Executive Producer
Executive Producer
Production Coordinator
Production Coordinator
Producer
Editor
Post Production Coordinator
Post Produzione
Color Grade Company
Audio
Head of Production
Producer
Producer
Head of Client Services/Production
Account Management
Head of Media
Head of Media
Media Manager
Head of Strategy
Approval Client
Approval Client

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