Marie Curie - "Death isn’t the opposite of life. It’s part of it"

Crispin Porter Bogusky

Crispin Porter Bogusky London, Regno Unito

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Titolo	Death isn’t the opposite of life. It’s part of it
Brief	1 in 4 people die every year without the care and support they need.Marie Curie ensures everyone has a good death; with the right support, on their terms, where loved ones feel supported too. Whoever, whenever, whatever the illness.We needed an idea that would cut through and raise awareness of Marie Curie’s work supporting people at the end of life.We tell the real stories of loved ones and their families thinking about their final days. Raw and real, unexpectedly upbeat, and punctuated by observational humour, the film looks at death in an honest and emotionally forthright way.
Agenzia	Crispin Porter Bogusky
Campagna	Good Death
Cliente	Marie Curie
Marca	Marie Curie
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	Marie Curie is a charity that provides end of life care for those that need it.
Tipo di Media	Televisione e Cinema
Chief Creative Officer	Dean Wei
Creative Director	Eoin Mclaughlin
Managing Partner	Toni Gaventa
Assistant Agency Producer	Zoe Harris
Agency Producer	Helen Cliffe
Production Company Producer	Shannon Murphy