| Titolo | Coliseum |
| Agenzia | Energy BBDO |
| Campagna | Raid® Entomology Lab Experiment Videos |
| Cliente | S.C. Johnson |
| Marca | Raid® Insecticides |
| Posted | Novembre 2015 |
| Settore | Prodotti per la gestione della casa e la manutenzione |
| Trama | he Experts at the RAID® Entomology Lab know a whole lot about bugs. In fact, the entomologists that work for RAID® are so steeped in bug knowledge, they can even manipulate ants into spelling out their own demise. In these videos, we demonstrated our bug mastery and product efficacy by controlling ants' behavior with RAID® Ant Gel. This series of scientific experiment videos turned the RAID® Entomology Lab, the largest private, urban entomology lab in North America with more than 50 years of experience, into a branded asset for social media. Bugs were harmed in the making of these videos. It The videos sparked a debate on YouTube and on Twitter. It got passed around. |
| Tipo di Media | Televisione e Cinema |
| Executive Creative Director | Mike Roe |
| Creative Director | Zac Rybacki |
| Associate Creative Director | Chad Verly |
| Associate Creative Director | Nicolas Mejia |
| Agency Producer | Matt Scoville |
| Music Producer | Dan Kuypers |
| Executive Producer | Vince Murray |
| Executive Producer | Evp |
| Executive Producer | Head of Integrated Production |
| Executive Producer | Melissa Barany |
| Editor | Mark McCutcheon |
| Special Effects / VFX | Jason Voke |
| Casa di Produzione | WhizBang |
| Media Agency | PHD (Chicago) |
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