| Titolo | Giving PiP the ideal identity |
| Brief | PiP stands for Pursuing independent Paths. It‘s a small charity that teaches adults with learning disabilities to live more independent lives.So, when PiP asked us to update the charity’s identity, we had an idea. We’d find a fresh way to use design that would express each student’s individual identity too. Bringing form and function together in an exciting new way.When we – and they – were happy with the core identity we asked ourselves how to take the idea further. To build a unified design that could also be personalised.We looked at one particular component – the letters that make up PiP – and created a series of patterns for them. Then we invited each student to choose their own pattern combination. Their decision-making even became part of their arts curriculum.At this point it ceased to be just a PiP identity. It became each student’s identity. Full of the hope and joy which ultimately comes from the students themselves. |
| Agenzia | Proximity London |
| Campagna | Giving PiP the ideal identity |
| Cliente | Pursuing independent Paths |
| Marca | PiP |
| Posted | Febbraio 2019 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | PiP stands for Pursuing independent Paths. It‘s a small charity that teaches adults with learning disabilities to live more independent lives. |
| Tipo di Media | Web Film |
| Copywriter | Francesco Perillo |
| Head of Design | Brian Eagle |
| Designer | Amy Scutter |