UTEC - "Plant Lamp"

FCB Mayo

FCB Mayo Lima, Perú

8355

Questo spot fa parte della collezione ACT Responsible

Marca: UTEC
Paese: Perú

Cliente: The University of Engineering and Technology

Titolo	Plant Lamp
Agenzia	FCB Mayo
Campagna	Light it up
Cliente	The University of Engineering and Technology
Marca	UTEC
Posted	Aprile 2016
Settore	Colleges e Universita'
Trama	Plants have the ability to clean the air, create oxygen, regulate the climate and now, power a lightbulb. Universidad de Ingeniería and Tecnología (UTEC/Engineering and Technology University) and creative advertising agency FCB Mayo have harnessed the power of photosynthesis to bring light to a community in rural Peru through a new form of clean, renewable energy. The “Plant Lamp” system converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. In its online video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity.
Tipo di Media	Interattivo
Lunghezza	119 seconds
Più informazioni	https://www.utec.edu.pe/
Agency	FCB Mayo
Chief Creative Officer	Humberto Polar
Executive Creative Director	Flavio Pantigoso
Editor	Pedro Zamalloa
Assistant Director	Pedro Zamalloa
post-producer	Pedro Zamalloa
Director	Antonio Sarriá
Direttore della fotografia	Antonio Sarriá
Head of Production	Alonso Palomino
Creative Director	Daniel Sacroisky
Copywriter	Richard Gervacio
Copywriter	Silvia Angulo
Art Director	Daniel Tomazini
Art Director	Pietro Soldi
Account Director	Sandra Goicochea
Account Supervisor	Max Torres
Account Executive	Ximena González
Head of Production	Tomás Cortés
Casa di Produzione	Sangre
Executive Producer	Celia Barreda
Executive Producer	Fiorella Casanova
Camera Assistant	Pedro Schmitt
Editor	Rosana Samanamud
post-producer	Jorge Sabana
Client Partner	Jessica Ruas Quartara
Audio	La Sonora