SYNC25 - "SYNC25"

adam&eveDDB

adam&eveDDB London, Regno Unito

5062

Questo spot fa parte della collezione ACT Responsible

Marca: SYNC25
Paese: Regno Unito

Cliente: The Valuable 500

Titolo	SYNC25
Agenzia	adam&eveDDB
Campagna	SYNC25
Cliente	The Valuable 500
Marca	SYNC25
Data di Prima Diffusione/Publicazione	2024 / 1
Settore	Fiere, Eventi, Festivals
Filosofia	A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.
Tipo di Media	Social Media
Lunghezza	90 seconds
Colonna sonora	Synchronised
Casa di Produzione	Biscuit Filmworks UK
Editing Company	Trim Editing
Advertising Manager	Caroline Casey
Advertising Manager	Katy Talikowska
Advertising Manager	Rachel Dymond
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Director	Darren Beresford
Creative Director	Richard Gayton
Agency Producer	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Business Director	Adam Patel
Account Director	Miti Shah
Planning Director	Roisin Mulroney
Senior Planner	Catherine Willoughby
Project Manager	Amy Waldman
Designer	Scott Silvey
Director	Dan DiFelice
Producer	Adam Oyejobi
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Head of Production	Emily Atterton
Assistant Director	James Murray
Direttore della fotografia	Harry Wheeler
Production Designer	James Early
Wardrobe / Stylist	Wiz Francis
Hair and Makeup	Phoebe Llewellyn
Choreography	Supple Nam
Synchronised Swimming Coach	Adele Carlsen
Editor	Steve Shaw
Editorial Producer	Polly Kemp
Editorial Producer	Charlie Dalton
Post Produzione	Selected Works
Executive Post Producer	Alex Fitzgerald
Post-production Producer	Libby Gandhi
Post Creative Director	Francois Roisin
2D Lead	Theajo Dharan
2D Artist	Mahesh Chandrasekaran
2D Artist	Richard Roberts
2D Artist	Valeria Scalamandre
Online Artist	Dave Wishart
Colorist	Mikey Rossiter
Audio Post Production	String & Tins
Sound Designer	Adam Smyth
Sound Producer	Laura-Leigh Smith
Music Composer	Luke Atencio