| Titolo | The Bear (french) |
| Agenzia | Nurun Paris |
| Campagna | #2CTROP |
| Cliente | WWF |
| Marca | Climat |
| Posted | Novembre 2015 |
| Settore | Environmental & Ecological Issues |
| Trama | Nature doesn't discriminate. It doesn’t matter if you’re Barack Obama or a mountain fox in northern Scandinavia – we’re all equal in the eyes of global warming. We need to remind the world that this is OUR problem. Creative framework : Red colour = mercury in the thermometer = global warming = emergency Recruiting voices : In order to influence the world’s governments before the COP 21, we created a campaign to both raise awareness and enable people to take action. We created the #2CTROP (#2IsTooMuch) movement. Context :From November 30th to December 11th, the United Nations will hold a climate conference in Paris (COP 21), to achieve a universal climate agreement between all the world’s governments. Problem :Even if the COP21 is a success, it won’t be enough. In the politicians’ best case scenario, the agreement will include the goal to keep the average global temperature from rising more than 2 degrees by the end of the century.But 2 degrees is already too much.Even with just a 2 degree increase the consequences will be disastrous, from an increasing number of animal species going extinct, to more frequent natural disasters. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Elie Trotignon |
| Art Director | Matthieu Droulez |
| Art Director | Stéphane Blin |
| Planning Supervisor | Olivier Bailloux |
| Executive Director of Integrated Production | Pierre Bernet |
| TV production assistant | Patrick Pauwels |
| Agency TV Producer | Aurélie Fournet |
| Agency TV Producer | Sophie Bouyer |
| Producer | Leyla Kaddoura |
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