| Titolo | Procrastination |
| Agenzia | Impact BBDO |
| Campagna | Build That thing |
| Cliente | BHV |
| Marca | BHV |
| Data di Prima Diffusione/Publicazione | 2015 |
| Settore | Utensili domestici, Mobili e giardinaggio |
| Risultato | BHV is a furniture store in Lebanon. We were briefed to create a radio spot to promote their furniture installation service. Our insight was simple: While buying DIY furniture from Le BHV, it is usually the man¹s responsibility to build it. But the excitement of doing it on their own usually wears out really fast, and they end up finding excuses after excuses to delay doing it. |
| Tipo di Media | Radio |
| Lunghezza | |
| Executive Creative Director | Fadi Yaish |
| Creative Director | Aunindo Anoop Sen |
| Creative Director | Gautam Wadher |
| Copywriter | Aunindo Anoop Sen |
| Head of Broadcast | Emilie Haddad |
| Casa di Produzione | Eardrum Australia |
| Director | Ralph Van Dijk |
| Producer | Lesley Chambers |
| Audio Engineer | Miles Lowe |
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