žArko Sakan
Managing Director at New Moment New Ideas Company
Beograd, Serbia
TitoloCan you hear the colors?
Agenzia
Campagna Can you hear the colors?
Cliente Sonochrome
Marca Sonochrome
PostedOttobre 2015
Settore Varie
Trama The starting idea was to enable the blind people to experience colors for the first time in their lives, by using something they always have with them- their mobile phones. Sonochrome app transforms color vibrations into sounds in real time, based on a specially designed chart that makes the experience as natural and intuitive as possible: for example, similar colors will sound similarly, cold and deep colors sound completely differently then bright and vibrant ones. With use, Sonochrome trains the brain to develop synesthesia, a phenomenon in which stimulation of one sense is experienced in another. It enriches lives of blind people significantly, making it possible for them to have a subjective experience of colors and even enjoy a painting, or a beautiful sight. 
Tipo di Media Applications
Lunghezza
Creative Director
Copywriter
Art Director
Casa di Produzione
Director
Production Company Producer
Production Company Producer
Programmer
Programmer
Programmer
Programmer
Direttore della fotografia
Music Composer
Editor
Account Director
Client Services Director
Managing Director
Chief Executive Officer (CEO)

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