| Titolo | A Hand Ball That Could Save Your Life. |
| Agenzia | Accenture Song (formerly Kolle Rebbe) |
| Campagna | A Hand Ball That Could Save Your Life. |
| Cliente | Borussia Dortmund |
| Marca | Borussia Dortmund |
| Data di Prima Diffusione/Publicazione | 2022 |
| Settore | Sport di Squadra, eventi sportivi |
| Trama | To raise awareness for testicular cancer check-ups, we turned the pitch of Borussia Dortmund’s stadium into a giant for a good cause: February 4th – World Cancer Day and home comeback of Sébastien Haller after 6 months of fighting against the disease.Before kick-off, we added a bump on the center circle in the stadium to symbolize a testicular tumor, creating a giant irritating image which sparked speculation: fans posted photos on their social channels and the media featured the dubious center circle.After the buzz reached its peak, we resolved everything at half-time: in a video Haller and groundskeeper Willi Droste called on men to screen themselves regularly, revealing our motto: ‘A hand ball that could save your life’. Then, urologists educated the fans in interviews – in the stadium and on TV.The results: Media buzz around the world and urologist slots at Borussia’s test center were fully booked. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Actor / Celebrity | Sébastien Haller |
| Art Director | Simon Herret |
| Copywriter | Rasesh Patkar |
| Direttore della fotografia | Alexander Hildenberg |
| Executive Creative Director | Christoph Bielefeldt |
| Agency Producer | Jan-Ole Brendel |
| Senior Account Director | Yannick Maser |
| Senior Copywriter | Tim Bolte |
| Account Manager | János Dunai |
| Agency Post-production Producer | Ole Brand |
| Producer | Martin Piechotta |
| Creative Director | Michael Hülsbeck |
| Director Of Marketing & Digitalization | Alexander Mühl |
| Executive Director, Sports | Holger Hansen |
| Head of Marketing | Marius Happe |
| Junior Art Director | Roos Mehrtens |
| Junior Copywriter | Erik Baeßmann |
| Managing Director | Fabian Frese |
| Lead Brand Management | Kim Wölfel |
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