Georg Jensen - "You Can Never Be Too Much You"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Svezia

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11307

Marca: Georg Jensen
Paese: Svezia

Cliente: Georg Jensen

Titolo	You Can Never Be Too Much You
Agenzia	Forsman & Bodenfors Göteborg
Campagna	You Can Never Be Too Much You
Cliente	Georg Jensen
Marca	Georg Jensen
Data di Prima Diffusione/Publicazione	2016 / 9
Settore	Abbigliamento
Trama	In a series of vignettes, we meet some impressive women. “You’ll always be too much something for someone,” says the narrator. “Too ambitious.” Like top chef Dominique Crenn. “Too demanding.” Like film director Susanne Bier. “Too loud.” Like stand-up comedian Sarah Kendall. “Too strong.” Like boxer Celia Braekhus. “Too provocative.” Like Iranian motocross rider Behnaz Shafiei. But don’t apologise. Because the fact is, you can never be too much you. Georg Jensen makes jewellery for women with an edge.
Filosofia	The campaign, a product of creative agency Forsman & Bodenfors and award-winning director Lærke Herthoni, is not only an empowering perspective on female excellence, but also the manifest of a company influenced by great men and women alike. From the master silversmith Georg Jensen’s wife Laura and daughter Lise who were part of the early business to the countless legendary female designers such as Vivianna Torun Bülow-Hübe, Nina Koppel and Zaha Hadid who have collaborated with the design house throughout the years, Georg Jensen has a strong history of empowering winning women: ”In this campaign we celebrate five demanding, strong, provocative, loud and ambitious women, who don’t compromise about who they are”, ends Eva-Lotta Sjöstedt.
Tipo di Media	Televisione e Cinema
Lunghezza	94 seconds
Art Director	Kim Cramer
Art Director	Karina Ullensvang
Copywriter	Rikke Jacobsen
Account Supervisor	Viktoria Wallner
Account Executive	Jenni Fuleki
Agency Producer	Magnus Kennhed
Artwork	Karin Nolmark
Artwork	Camilla Haggman
Direttore della fotografia	Mattias Rudh
Director	Laerke Herthoni
Editor	Peter Brandt
Casa di Produzione	Folke film
Executive Producer	Joi Persson
Producer	Morgan Röhl
Post Produzione	Glassworks Amsterdam
Post Produzione	The Talent Group
Music	Seinabo Sey
Music	Magnus Lidehall
Styling	Karin Smeds