If - "Watch Your Back"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Svezia

8520

Titolo	Watch Your Back
Agenzia	Forsman & Bodenfors Göteborg
Campagna	Watch Your Back
Cliente	If
Marca	If
Data di Prima Diffusione/Publicazione	2015 / 2
Settore	Assicurazioni
Slogan	Watch Your Back
Trama	In Sweden the number of pedestrians involved in car accidents increase dramatically during the dark winter season. The problem is visibility, something many Swedes solve by wearing a reflector, which halves the risk of being hit by a car. But not everyone does and lowest is the usage among young adults living in cities. The main reason? Vanity. We decided it was time to challenge the general perception. A reflector doesn’t necessarily have to be ugly or uncool to do its job. In November, If Insurance launched a fashion line of outerwear and accessories that function as reflectors in the dark. The garments, made of a reflective fabric, were designed by Swedish fashion label BACK. The garments sold out and had to be reissued after only a couple of days. But more importantly, the fashion line started a conversation among the target audience, about staying visible in the dark.
Tipo di Media	Case Study
Lunghezza	160 seconds
Creative Director	Forsman & Bodenfors Göteborg
Copywriter	Joakim Labraaten
Art Director	Silla Levin
Art Director	Agnes Stenberg-Schentz
Agency Producer	Magnus Kennhed
Casa di Produzione	Folke film
Director	Laerke Herthoni
Post Production	Chimney Pot
Music Production	Tomas Barfod