| Titolo | Stop the Spread |
| Agenzia | Disciple |
| Campagna | Stop the Spread |
| Cliente | Melanoma Institute |
| Marca | Melanoma Institute Australia |
| Posted | Dicembre 2015 |
| Settore | Istituzioni/Associazioni |
| Trama | Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Account Executive | James Arnold |
| Account Director | Surungi Hohol |
| Designer | Ilya Aronovich |
| Copywriter | Alan Wilson |
| Art Director | Peter Defries |
| Executive Creative Director | Pete Buckley |
| Executive Creative Director | Tim Brown |