Lucas Peon
Chief Creative Officer at The Gate London
London, Regno Unito
TitoloGuide Dogs support
Campagna We Find the Way
Cliente Guide Dogs
Marca Guide Dogs
Data di Prima Diffusione/Publicazione 2023 / 3
Settore Istituzioni/Associazioni
Trama The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood.
Filosofia The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic.
Tipo di Media Televisione
Production (Agency)
Chief Creative Officer
Creative Team
Creative Team
Account Director
Account Executive
Agency Producer
production director
Production Assistant
Executive Producer
Project Manager
Post Production/VFX

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