Tim Pashen
Creative Lead at Hjaltelin Stahl
Sydney, Danimarca
TitoloAutocorrected Pay Gap
Agenzia
Campagna Autocorrected Pay Gap
Cliente People Like Us
Marca People Like Us
Data di Prima Diffusione/Publicazione 2023 / 4
Settore Fondazioni caritatevoli, Volontariato
Trama Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities.
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