Titolo | Autocorrected Pay Gap |
Agenzia | Worth Your While |
Campagna | Autocorrected Pay Gap |
Cliente | People Like Us |
Marca | People Like Us |
Data di Prima Diffusione/Publicazione | 2023 / 4 |
Settore | Fondazioni caritatevoli, Volontariato |
Trama | Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. |
Tipo di Media | Interattivo |
Lunghezza | |
Creative Director | Tim Pashen |
Creative Director | Lukas Lund |
Creative Team | Malou Ruotsalainen |
Art Director | Alexander Winge Leisner |
Design Director | Carl Angelo |
Media Company | JC Decaux |
Creative Team | Jakob Hjulström |
Chief Executive Officer (CEO) | Morten Ingemann |