Kathryn Kvas
Associate Creative Director at Spotify In-House
New York, Stati Uniti
TitoloRPM: Russ Per Minute
Agenzia
Campagna RPM: Russ Per Minute
Cliente Columbia Records
Marca Columbia Records
PostedNovembre 2017
Settore Editoria Audiovisiva
Trama This is Russ. He was the fastest growing artist in 2017. How? First off, he released a ton of new music, 200 songs to be exact. Not only that, but he wrote a song to match your heartbeat at any given moment: whether you're running, sleeping, getting amped up for a party or winding down for the evening. To find the right fit, users held their phones to their chests for 20 seconds to determine the number of beats per minute. The app then suggested one of Russ’s original songs with the same beat.
Tipo di Media Interattivo
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