| Titolo | Birth |
| Agenzia | Havas Village Geneva |
| Campagna | Rupture |
| Cliente | SPCA |
| Marca | Geneva SPCA |
| Data di Prima Diffusione/Publicazione | 2016 / 7 |
| Settore | Animal Rights/Safety/Adoption |
| Slogan | They are not always part of the plan |
| Trama | The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice. |
| Filosofia | The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance. |
| Tipo di Media | Billboard |
| Creative Agency | Havas Village Geneva |
| Digital Retoucher | Scan Graphic |
| Media Agency | mediatonic |
| Creative Director | Gabriel Mauron |
| Copywriter | Thibaud Genevois |
| Art Director | Pierre-Olivier Gardello |
| Art Director | Simeon Brandner |
| Account Manager | Pauline Charuel |
| Photography production | Studio Carioca |
More Work
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- AGENZIA:
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The Great Gift - Easter
- MARCA:
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The Great Gift - Christmas
- MARCA:
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- Havas Village Geneva
The Great Gift
- MARCA:
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- AGENZIA:
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Engraved Memories
- MARCA:
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- AGENZIA:
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- MARCA:
- Geneva SPCA
- AGENZIA:
- Havas Village Geneva
Dishies
- MARCA:
- Go Out!
- AGENZIA:
- Havas Village Geneva
Dirty linen
- MARCA:
- Go Out!
- AGENZIA:
- Havas Village Geneva