Action Innocence - "Action Innocence - Screens"

Havas Village Geneva

Havas Village Geneva Geneva, Svizzera

4460

Titolo	Action Innocence - Screens
Agenzia	Havas Village Geneva
Campagna	Screens
Cliente	Action Innocence Group
Marca	Action Innocence
Data di Prima Diffusione/Publicazione	2015 / 10
Settore	Fondazioni caritatevoli, Volontariato
Slogan	The Internet can be frightening without the support of parents.
Trama	Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet. With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents. We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
Tipo di Media	Billboard
Agency	Havas Village Geneva
Art Buyer	Super Production
Post Production	Scan Graphic
Sound Design Company	Shazam
Media Agency	mediatonic
Agency	Havas Worldwide Geneva
Creative Director	Gabriel Mauron
Copywriter	Thibaud Genevois
Art Director	Pierre-Olivier Gardello
Art Director	Simeon Brandner
Strategic Planner	Alexis Mouthon
Account Director	Delphine Saulnier
Casa di Produzione	Mécanique Générale