| Titolo | Wifi Calling |
| Agenzia | Rothco, part of Accenture Song |
| Campagna | Wifi calling |
| Cliente | Eircom |
| Marca | Eircom |
| Data di Prima Diffusione/Publicazione | 2017 / 10 |
| Settore | Siti Internet |
| Slogan | WiFi Calling gets rid of coverage black spots. So eir removed every black spot in an entire magazine. |
| Trama | WiFi Calling gets rid of coverage black spots.So eir removed every black spot in an entire magazine Sitting on the edge of Europe, Ireland has some pretty remote towns and villages. So, cell phone coverage black spots can be a constant problem. That’s why Ireland’s largest communications company, eir, introduced WiFi calling – which eliminates coverage black spots by using WiFi to boost your cell signal. We wanted to launch this in a way that was as innovative as the product is, and create a world first for newspaper advertising. So we took over the entire Daily Mail Magazine and removed every single black spot. Every full stop, every semi colon, every tittle on every ‘I’ and every ‘j’ was replaced with a colourful eir dot. All of them. No one likes black spots. So eir got rid of them. |
| Tipo di Media | Stampa e stampati |
| Più informazioni | https://rothco.ie/news/why-we-removed-every-single-full-stop-in-the-daily-mail-magazine |
| Executive Creative Director | Alan Kelly |
| Creative Director | Shane O'Brien |
| Creative Director | Stephen Rogers |
| Copywriter | Lucas Guratti |
| Art Director | André Maia |
| Finished Artist | Mickey Hughes |
| Agency Producer | Al Byrnes |
| Managing Director | Richard Carr |
| Director of Account Management | Miriam McGann |
| Account Director | Aibhe Beirne |
| Project Director | Tara Finnegan |
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