Titolo | Lone stars |
Agenzia | Agência3 |
Campagna | Lone stars |
Cliente | United Nations Women |
Marca | Botafogo |
Data di Prima Diffusione/Publicazione | 2019 / 5 |
Settore | Istituzioni/Associazioni |
Trama | In Brazil there are over 11 million women who raise their children alone. (Source: IBGE - Brazilian Institute of Geography and Statistics) Most of them are black, low-income women, who live in serious social vulnerability, suffer with discrimination and are underemployed. (Source: UN Women) This family structure is very common in the football world |
Tipo di Media | Ambient |
Lunghezza | |
Creative Director | Daniel Bonela |
Art Director | Diego Guerhardt |
Copywriter | Pedro Queiroz |
Copywriter | Saul Gervásio |
VP Creative Director | Paulo Castro |
Art Assistant | Rafaela Roquette |