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Fanny Vasseur
Fanny Vasseur
Production Architect at CY&N by PI&C
New York, Stati Uniti
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TitoloWyndham Rewards
Agenzia
Campagna Wyndham Rewards
Cliente Wyndham Worldwide Corporation
Marca Wyndham Rewards
Data di Prima Diffusione/Publicazione 2015 / 5
Settore Strutture di soggiorno
Slogan You've Earned This
Trama THE CHALLENGE
How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? 
THE BELIEF
After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve.
THE IDEA
Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes. 
 
Tipo di Media Case Study
Lunghezza
Più informazioni https://www.wyndhamrewards.com/trec/consumer/home.action
Casa di Produzione
Executive Creative Director
Executive Creative Director
Art Director Carter Storozynski
Art Director
Art Director
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