Hugues Pinguet
Directeur de création / Co fondateur at Glory
Puteaux, Francia
TitoloBikes (French)
Titolo (Lingua Originale)Les Vélos
Agenzia
Campagna Polo Wembley Campaign - Volkswagen VW
Cliente Volkswagen
Marca Volkswagen
Data di Prima Diffusione/Publicazione 2003 / 12
Prodotto Polo Wembley
Settore Auto Nuove
Slogan It takes some getting used to
Slogan (Lingua Originale) Il va falloir vous y habituer
Trama A very young guy is in front of a bikes park. He is trying to park his car in it.
Trama (Lingua Originale) Une très homme est devant un parking à vélos. Il essaie d'y garer sa voiture.
Filosofia Show very young people have now a Polo Wembley, their first car. But they keep the same behaviour than before.
Filosofia (Lingua Originale) Montrer de très jeunes gens qui ont maintenant une Polo Wembley, leur première voiture. Mais ils gardent le même comportement qu'auparavant.
Problema The Polo Wembley has a so cheaper price for a Volkswagen than very young people could buy it. But it's very new, and it's hard for them to to take the habit.
Problema (Lingua Originale) La Polo Wembley a un prix si peu élevé pour une Golf que de très jeunes gens peuvent se l'offrir, et les autres ne peuvent pas le croire.
Tipo di Media Televisione
Lunghezza
Market Francia
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Sound Design Company
Casa di Produzione
Producer
Director

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