Hugues Pinguet
Directeur de création / Co fondateur at Glory
Puteaux, Francia
TitoloScooters (French)
Titolo (Lingua Originale)Les Scooters
Agenzia
Campagna Polo Wembley Campaign - Volkswagen VW
Cliente Volkswagen
Marca Volkswagen
Data di Prima Diffusione/Publicazione 2003 / 12
Prodotto Polo Wembley
Prodotto (Lingua Originale) Polo Wembley
Settore Auto Nuove
Slogan It takes some getting used to
Slogan (Lingua Originale) Il va falloir vous y habituer
Trama A very young guy is in front of a skateboard ramp. He says good bye to his friends. He removes the theft protection and puts an helmet on his head, like before when he had a scooter.
Trama (Lingua Originale) Un très jeune homme est devant une rampe de skateboard. Il dit au revoir à ses amis. Il retire la protection antivol et met un casque sur sa tête, comme auparavant, quand il avait un scooter
Filosofia Show very young people have now a Polo Wembley, their first car. But they keep the same behaviour than before.
Filosofia (Lingua Originale) Montrer de très jeunes gens qui ont maintenant une Polo Wembley, leur première voiture. Mais ils gardent le même comportement qu'auparavant.
Problema The Polo Wembley has a so cheaper price for a Volkswagen than very young people could buy it. But it's very new, and it's hard for them to to take the habit.
Problema (Lingua Originale) La Polo Wembley a un prix si peu élevé pour une Golf que de très jeunes gens peuvent se l'offrir, et les autres ne peuvent pas le croire.
Tipo di Media Televisione
Lunghezza
Market Francia
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Sound Design Company
Casa di Produzione
Director
Producer

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