Titolo | Boxer (Airport) |
Agenzia | J. Walter Thompson London |
Campagna | Supporting Human Ambition |
Cliente | HSBC |
Marca | HSBC |
Data di Prima Diffusione/Publicazione | 2015 / 11 |
Settore | Istituti di Credito |
Trama | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
Tipo di Media | Billboard |
Creative Director | Axel Chaldecott |
Global Director in Charge | Joseph Petyan |
Advertising Manager | Hamish Goulding |
Account Planner | Rob Alexander |
Business Director | Luke Kenny |
Advertising Manager | Brianna Davis |
Account Manager | Gemma Swinglehurst |
Regional Account Director | Rollo Gwyn-Jones |
Account Manager | Ben Golden |
Project Manager | Louise Tench |
Creative Team | Mark Campion |