Granada F.C. - "Make your Life Difficult"

Sra. Rushmore

Sra. Rushmore Madrid, Spagna

1991

Marca: Granada F.C.
Paese: Spagna

Cliente: Granada F.C.

Titolo	Make your Life Difficult
Agenzia	Sra. Rushmore
Campagna	The Gang
Cliente	Granada F.C.
Marca	Granada F.C.
Data di Prima Diffusione/Publicazione	2016 / 5
Settore	Sport di Squadra, eventi sportivi
Slogan	Eternal Struggle
Trama	There are days, and there are glory days!Being a supporter of Granada F.C. it’s not easy, it’s not for everybody.If you think that life is complicate, wait until you become a supporter of Granada F.C. and that is what we call: “Eternal Struggle!”
Filosofia	The campaign was made to capture new members to the historical Spanish football club “Granada F.C.”Granda is an old Club Spain form a very small village, that basically hasn’t win anything in their life.The only reason GranadaFC still have supporters is because of their love… and because they never take the easy road.
Problema	How to attrack new supporters to a club that never wins.
Risultato	The film gain a massive atetion in spanish Media, making a boost of new members. The film was talked in all the main newspapers in Spain: http://www.abc.es/deportes/futbol/abci-controvertida-campana-abonados-granada-201601261305_noticia.html http://www.marca.com/futbol/granada/2016/01/26/56a7bbb8268e3e3f448b4586.html
Tipo di Media	Web Film
Lunghezza	41 seconds
Director	Paco Cruz
Direttore della fotografia	Pablo Hernández
Executive Producer	Matt Grousset
Producer	Xoan Cornide
Head of Production	Xavi Ros
Creative Director	David Titos
Creative Director	Pablo Cattáneo
Art Director	Pablo Vilar Pequeño
Copywriting	Sergio Riquelme-Jomoi
Art Director	Guillermo Frank Cotando