| Titolo | Real Magic |
| Agenzia | DAVID |
| Campagna | Real Magic |
| Cliente | Coca-Cola Company |
| Marca | Coca-Cola |
| Data di Prima Diffusione/Publicazione | 2023 / 3 |
| Settore | Soft drinks, acque toniche |
| Trama | This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into the hands of those passing through Terminal 3 at Guarulhos Airport in São Paulo. As part of its “Real Magic” platform, the brand initiated an unprecedented activation, debuting in Latin America with the recently launched “3D Deep Iconic” JCDecaux equipment created exclusively for running campaigns in three dimensions. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Managing Partner | Pancho Cassis |
| Global Chief Creative Officer | Pancho Cassis |
| Managing Director | Ricardo Honegger |
| Chief Creative Officer | Rafael Donato |
| Group Creative Director | Alejandro Juli |
| Head of Production | Brenda Morrison Fell |
| Group Account Director | Rafael Giorgino |
| Chief Operating Officer (COO) | Sylvia Panico |
| Art Director | Seiji Wakabayashi |
| Copywriter | Thomas Nitti |
| Agency Producer | Natasha Louckevitch |
| Business Affairs Manager | Barbara Karalis |
| Business Affairs Manager | Catalina Peña |
| Account Manager | Carolina Viera |
| Account Supervisor | Alicia Talavera |
| Account Executive | Patricia Menéndez |
| Chief Strategy Officer | Paula Vampre |
| Strategist | Vanessa Amaral |
| Director of Innovation | Toni Ferreira |
| PR Director | Sandra Azedo |
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