Titolo | Switcheroo |
Agenzia | BBDO New York |
Campagna | Twitch |
Cliente | Mars, Inc. |
Marca | Snickers |
Data di Prima Diffusione/Publicazione | 2015 / 11 |
Settore | Caramelle |
Trama | Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt. |
Tipo di Media | Branded Content |
Lunghezza | |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Peter Kain |
Executive Creative Director | Gianfranco Arena |
Executive Creative Director | Tom Markham |
Creative Director | Danny Adrain |
Associate Creative Director | Roberto Danino |
Copywriter | Roberto Danino |
Art Director | Danny Adrain |
Art Director | Sei Rey Ho |
Agency Producer | David Rolfe |
Executive Producer | Amy Wertheimer |
Agency Producer | Michael Gentile |
Account Supervisor | Kirsten Flanik |
Account Supervisor | Susannah Keller |
Account Supervisor | Joshua Steinman |
Account Supervisor | Tani Corbacho |
Account Executive | Jocelyn Choi |
Account Planner | Annemarie Norris |
Account Planner | Alaina Crystal |
Account Planner | Sean Stogner |
Casa di Produzione | The Kitchen |
Executive Producer | Renee Haar |
Line Producer | Jonathan Hsu |
Director | Law Chen |