Sea Shepherd Conservation Society - "The White Tide (en)"

BRAND STATION

BRAND STATION Paris, Francia

Premi

2860

Questo spot fa parte della collezione ACT Responsible

Marca: Sea Shepherd Conservation Society
Paese: Francia

Cliente: Sea Shepherd

Titolo	The White Tide (en)
Titolo (Lingua Originale)	La marée blanche
Brief	A single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts.
Agenzia	BRAND STATION
Campagna	Fumer Tue L'Océan
Cliente	Sea Shepherd
Marca	Sea Shepherd Conservation Society
Posted	Mag 2020
Settore	Environmental & Ecological Issues
Trama	On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans. A single cigarette butt can pollute up to 500 litres of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife.
Tipo di Media	Stampa e stampati
Creative Director	Damien Guiol
Creative Director	Samy Benama
Creative Director	Loïc Chauveau
Photographer	Salamagica
Art Director	Damien Guiol
Art Director	Samy Benama
Head of Production	Rémy Guizerix
Photographer's Agent	Watch out
Copywriter	Damien Guiol
Copywriter	Samy Benama