Dimitri Karakatsanis
Direttore della fotografia at Caviar Paris
Amsterdam, Olanda
TitoloDoors
BriefJune 24th 2018 was a historical date: from this day on, women in the Kingdom of Saudi Arabia were finally be allowed to obtain their driver’s license and drive cars. Together with Audi, we wanted to celebrate this date. Congratulate all new female drivers on even another step to live their role within the society with more independence. And welcome them to the driver’s seat.The film „Doors“ stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life. In a respectful, charming and subtle way, the roles are turned around – and our female protagonist opens the passenger’s door for her husband. Then she enjoys her new freedom and speeds off in an Audi. And on to future explorations.
Agenzia
Campagna Sometimes history is written. This time, it is driven.
Cliente Audi
Marca Audi
Data di Prima Diffusione/Publicazione 2018 / 6
Settore Automobili/Motoveicoli
Slogan Audi welcomes the women of Saudi Arabia to the driver's seat
Trama The women of the Kingdom of Saudi Arabia are now allowed to drive themselves – and take even another step to live their role within the society with more independence. The film „Doors“stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life.
Problema June 24th 2018 is a historical date: from this day on, women in the Kingdom of Saudi Arabia will be allowed to obtain their driver’s license and drive cars
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Advertising Manager
Chief Marketing Officer (CMO)
Project Manager
Project Manager
Art Director
Art Director
Copywriter
Copywriter
Account Director
Agency Producer
Director
Cameraman
Post Production
Music
Creative Managing Director

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