Kraft Heinz: Lunchables - "360CRISP 1"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Stati Uniti

2906

Marca: Kraft Heinz: Lunchables
Paese: Stati Uniti

Cliente: Kraft Heinz

Titolo	360CRISP 1
Agenzia	Goodby Silverstein & Partners
Campagna	360CRISP
Cliente	Kraft Heinz
Marca	Kraft Heinz: Lunchables
Data di Prima Diffusione/Publicazione	2023 / 9
Settore	Freddo Surgelati
Filosofia	Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com.
Tipo di Media	Televisione
Lunghezza	15 seconds
Chairman	Jeff Goodby
Chief Creative Officer	Margaret Johnson
Creative Director	Kurt Mills
Creative Director	Daniel Righi
Art Director	Duncan Spear
Copywriter	Rachel Nagpal
Managing Partner	Brian McPherson
Account Director	Becca Morris
Account Director	Callen Gustafson
Account Manager	Carmen Guan
Account Manager	Adrianne Medina
Head of Strategy	Bonnie Wan
Head of Strategy	Christine Chen
Strategy Director	Kelly Evans-Pfeifer
Strategy Director	Cailtin Neelon
Business Affairs Manager	Judy Ybarra
Business Affairs Manager	Yelena Kompaneyets
Agency	The Kitchen
Account Director	Herman Santoni
Account Executive	Elana Cattledge
Art Director	Emily Herron
Copywriter	Krissy Blair-Jackson
Copywriter	Abby Myers
Copywriter	Alex Blechman
Art Director	Weston Clark
Strategist	Sherese Jones
Social Media Manager	Michelle Fraczek
Social Media Manager	Rachel Miller
Advertising Manager	Jessica Vultaggio
Advertising Manager	Nina Patel
Advertising Manager	Erin Fitzgerald
Advertising Manager	Jenna Thornton
Public Relations	Kate Mitchell
Head of Production	Jim Haight
Executive Producer	Christine Oh
Producer	Cassie Edwards
Producer	Abbie Leigh
Artist	Abbie Leigh
Casa di Produzione	Blinkink
Director	Renee Zhan
Executive Producer	Bart Yates
Producer	Emma Hanson
Head of Production	Alex Halley
Media Agency	Starcom USA
Vice President (VP), Media	Emily Jacobson
Associate Director, Media	Maddie Franke
Associate, Media	Diana DeLeon
Associate, Media	Sam Quiroga
PR Agency	Zeno Group
PR Account Supervisor	Bethany Stokoski
PR Account Executive	Amelia Bogert