Titolo | Feet on Fire |
Agenzia | Saatchi & Saatchi Geneva |
Campagna | Feet on Fire |
Cliente | GlaxoSmithKline |
Marca | Lamisil |
Data di Prima Diffusione/Publicazione | 2016 / 4 |
Settore | Medicina tradizionale |
Slogan | Nothing works faster |
Trama | The film reveals the story of three different characters underperforming due to the discomfort caused by their foot fungus condition, commonly known as Athlete’s foot. The discomfort is metaphorically visualized by the fire in their feet, which represents the chief symptom: the burning sensation.The characters are engaging in activities independently, but their stories become interconnected when they cross paths.The runner, who struggles to keep his rhythm, passes a cyclist who is also having difficulty cycling and, finally the cyclist crosses paths with our key protagonist, a young amateur basketball player. It becomes clear that the basketball player can’t perform well due to the “fire” in his feet.Lamisil, the ultimate solution for Athlete’s foot, enters the scene to extinguish the fire. After a successful application, the player gets confidently back in the game to shoot a winning shot. |
Tipo di Media | Web Film |
Lunghezza | |
Executive Creative Director | Jason Romeyko |
Deputy Executive Creative Director | Jan Teulingkx |
Art Director | Gustavo Figueiredo |
Copywriter | Antoine Karpat |
Strategic Planner | Ellen Reifenberger |
Producer | Lyndsay Myerscough |
Producer | Nicola Turek |
Account Director | Lucia Lafuenti |
Account Director | Melanie Bisseret-Foucher |
Chief Executive Officer (CEO) | Andrea Pedrazzini |
Director | Bugsy Riverbank Steel |
Production Company Producer | Rupert Savage |
Production Manager | Olivia Mee |
Direttore della fotografia | Sy Turnbull |
Executive Producer | Julia Reed |
Lead VFX | Chris Allen |
Flame Artist | Alex Gabucci |
Telecine | James Banford |
Post Production | Beatrice Bowden |